MINDD, the first direct-to-consumer intimates company engineered for the D+ woman, announced a partnership with Katharine McPhee today. Katharine had been teasing the partnership for the last week on her Instagram Stories, and now we know what they were working on!
This October, the pair will be launching “Katharine McPhee Foster X MINDD”, a limited-edition capsule collection inspired and curated by Katharine.
“I started wearing MINDD bras during my pregnancy,” Katharine explained today on Instagram. “I’ve pretty much worn them (AND the bodysuits, AND the underwear) every day since. My body over the years has definitely changed in sizes in all kinds of ways but this bra will change with you. It’s really innovative. I love that these bras make me truly feel comfortable, supported AND sexy at the same time.”
Check out some photos below from Katharine’s MINDD photo shoot, as well as the full press release for more details. Stay tuned to KatharineMcPhee.net in October for more on the official launch!
Los Angeles, CA (September 28, 2021) – MINDD™, the first direct-to-consumer intimates company engineered for the D+ woman, today announced the launch of a partnership with acclaimed singer, songwriter and actress, Katharine McPhee Foster. Designed to celebrate women of all shapes and sizes, the partnership will include the October debut of “Katharine McPhee Foster X MINDD”, a limited-edition capsule collection inspired and curated by McPhee.
MINDD, which launched in February 2020, was created by intimates industry veteran Helena Kaylin, who previously spent more than two decades in executive roles at global companies including Victoria’s Secret, Lululemon, Under Armour and Calvin Klein. Despite being at the forefront of bra design and innovation, Kaylin found that the industry was largely under-serving the D+ woman, who makes up more than 60% of the female shopping demographic. A 36DD herself, Kaylin created MINDD to solve for this issue, developing an innovative, patent-pending technology (MINDDTech™) that addresses the key pain points of the D+ woman.
McPhee first discovered MINDD’s products in early 2021, and immediately became a fan. “My bra size has fluctuated my whole life – most recently during and after pregnancy. As a D+ woman, I’ve found that I usually have to sacrifice comfort for style, or vice versa,” she stated. “I love that MINDD is committed to changing the lives of women who have struggled to find a bra that makes them feel both beautiful and supported, and I am incredibly excited to be part of that movement.”
Inspired by McPhee’s affinity and personal experience with the brand, Kaylin approached McPhee to collaborate on a partnership designed to highlight the support and beauty of MINDD products among a wider audience of women across the US. Together, they designed a limited-edition capsule collection, “Katharine McPhee Foster X MINDD”, that will feature bras, underwear and bodysuits in three completely unique colors, each hand-selected by McPhee.
“I’ve always deeply admired Kat’s realness, authenticity, and ability to connect with so many women on such a relatable level,” stated Kaylin. “She truly embodies the passion and spirit of our brand, and I couldn’t imagine a more perfect partner to help tell the MINDD story.”
The “Katharine McPhee Foster X MINDD” capsule collection will be available starting mid-October. Follow along on Instagram at @minddbra for updates and information. All MINDD products are available exclusively on www.MINDDbras.com.